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What the Chicken Sandwich Wars Can Tell Us About Viral Marketing

By now, you’ve probably heard about the “chicken sandwich war” that hit the fast-food industry earlier this year. You might even have an...

Advertising Week Wrap-up: What we will see in 2020

During the month of September, I had the opportunity to attend Ad Week in New York on behalf of LMD. Speakers at the cutting edge of...

Our Favorite Big Ideas from DC Digital Summit 2019

How to create irresistible content Content marketing is a great way to get people talking about your products, services, and your...

Patients are a Virtue: Using Word-of-Mouth Campaigns in Healthcare Marketing

The healthcare industry is in the midst of a shakeup. Fee-for-service models are shifting to value-based care, challenging hospitals to...