Are you looking to grow your business? Are you tired of trying different methods but still not seeing the results you're looking for? We can help! The Brown-Smith Agency helps small and medium organizations manage their digital and SEO marketing to build a solid reputation online.
We have learned a thing or two about optimizing your social media presence—and we're here to share those insights with you through our services. Social Media Advertising is integral to a small or medium business's online strategy. Facebook and Instagram are two of the most popular social media platforms, and they can be used to reach thousands of potential leads. Depending on the target audience, we also run ads on platforms like Twitter and LinkedIn.
The Brown-Smith Agency is small and medium businesses' leading Facebook and Instagram advertising agency. Our social media advertising services include cost-driven ad models that generate positive results for your brand.
We provide you with a dedicated account manager to help you set up your ad campaigns, target the market, and manage your ads. Since we are a full-service agency, we also provide social media marketing services—which means you get long-term experience in social media management, which means better interaction and organic marketing on social media.
We know how important it is to build your online brand, which is why we work hard to ensure that everything we do helps you do that! We're proud of our work and want everyone to see it! We also love connecting with people who are excited about what they do and want to share their stories. If this sounds like something you'd be interested in, let's chat!
Research
First, we decide what kind of campaign is best for you based on your goals and objectives. Then, we figure out who we should be reaching with the ads. Afterward, we research the best location, interests, and behaviors to target. All of this is done through extensive research on our part to ensure each campaign works best for you!
Create
We create a plan to ensure your ads match your brand, your story, and what you wish to say. Our creative team will design ads that catch people's attention and prompt them to take action. We will ensure the ads look like they're from your brand and reach the right people who matter most to you!
Launch
It's time to go live! We make sure to set up your ads on Facebook and Instagram, LinkedIn, or Twitter, choosing the best channel to show the ads and keeping track of how well the ads are doing. We will also check with you before starting the ads to ensure everything is okay. We do everything we can to ensure your campaigns start well and run smoothly!
Optimize
The first way we optimize (and scale) your campaign is to launch retargeting ads to people who have engaged with prior ads. We also test different variables to see which works best. Once we find the best, we slowly increase your budget until we reach an amount that works best for you. You can trust us to tell your story correctly, and your campaigns will run better!
Analyze
We know it's essential to track how well your ads are doing. We use Facebook, Instagram, LinkedIn, and Twitter to check how many people see your ads and how many people click them. We provide weekly and monthly updates to inform you how your ads are doing and how we can improve them. We continuously measure and make your ads better!
Managing Ads in the Digital World
We can help you get the most out of your PPC budget, whether you're a startup or an established business looking to expand your customer base. Let us help you reach new customers, generate leads through social media advertising, and further build your social media presence—whatever you need!
We offer regular updates on our progress—so you can always stay on top of what's happening with your social media campaigns and make adjustments accordingly. Ready to get started? Schedule a Consultation
Social Media Advertising Packages
Frequently Asked Questions
What's your experience with Facebook & Instagram Ads?
Our team has years of experience helping businesses grow on Facebook with effective ad campaigns. Paid social advertising can be difficult, but with a team of over 10 years of the collective experience and proven methods, you'll have the best chance of success.
Will you handle the creative and ad copy?
Ad creatives are one of the essential elements of your campaigns. What will get a prospect to stop scrolling, consider, click through to your website or landing page, and ultimately convert? Work with us to dial-in eye-catching, compelling creatives. We'll design and create custom ads that will help you reach your target audience and continue to optimize them over time.
How do I work with you? Will I be in direct contact with your experts?
Yes! When you work with us, you will interact with our Ad Manager regularly, daily to begin, then weekly.
Additionally, we'll be available to help with any questions or concerns that you may have about your campaign at any time.
What if I don’t have a working funnel?
If you don’t have a working "funnel," you can still grow your business on Facebook & Instagram. You can use a lead ad campaign or run a campaign to generate awareness. Lead ads might cost a bit more, but they can generate a higher return on investment by sending you fresh, warm leads daily.
What kind of results will I get?
You can expect to see a significant increase in your business' reach and leads generated over a period of a few months. Our experts will help you create compelling ads that target your audience, and they'll also guide how to measure the success of your campaigns.
Will you define the strategy?
Yes! We can help you to clarify your goals and objectives, create a tailored plan for your company's unique situation, and execute & optimize every win, big or small.
Can you audit my account?
Yes! We can do a full Ad Account audit to look into your existing campaigns. This will include recommendations for creatives to drive cheaper clicks and conversions and a checklist of optimizations we recommend.
What materials will I need to provide?
Ideally, you can provide photos, copy, testimonial videos, and other materials to help us create engaging graphics and copy. If you have a customer list, we can use it to create lookalike audiences which will be very helpful in finding your ideal customers on Facebook.
Is there a minimum ad budget?
Yes, we recommend a minimum of $500/month. With lower amounts, learning and testing are prolonged, and it will be harder to see an ROI.