Amplifying Voices for Racial Equity - Glenn Singleton & Courageous Conversation®
Clients: Glenn Singleton & Courageous Conversation® (Pacific Educational Group)
Industry: Consulting, Education, and Racial Equity
Services Provided: Content Strategy, Social Media Management, Brand Amplification, Thought Leadership
ā
About the Client
Glenn Singleton, a leader in racial equity, and his consulting firm, Courageous Conversation®, are committed to advancing racial equity and justice. They partnered with us to align their online presence with their prominent offline influence to expand their digital reach and amplify their impact.
Project Goals
-
Strengthen Glenn Singleton’s digital presence as a thought leader.
-
Grow Courageous Conversation®’s social media reach and engagement.
-
Unify and spread their message about having conversations about race by providing tools for individuals to have meaningful dialogue.
Our Approach
ā
Content Strategy
We developed a robust content calendar incorporating Glenn’s insights and Courageous Conversation®’s initiatives, fostering engagement and thought leadership.
ā
Platform Expansion
Focused on LinkedIn for thought leadership, with targeted X and Instagram content balancing professional and personal narratives.
ā
Engagement Analytics
Adapted content based on real-time analytics, ensuring relevance and audience connection.
ā
Results
ā
Digital Growth
Glenn gained over 8,900 new LinkedIn followers in 14 months, while Courageous Conversation® saw significant platform growth, amplifying their impact.
ā
Thought Leadership
Launched Glenn’s LinkedIn Newsletter, attracting 3,900+ subscribers, further solidifying his leadership in racial equity.
ā
Community Impact
The expanded digital presence led to increased CEO engagements and broadened community outreach, advancing the mission of racial equity.
ā
This partnership highlights how strategic digital management can elevate voices dedicated to social change, amplifying Glenn Singleton and Courageous Conversation®’s impact on racial equity and educational reform.