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Motor City Pride 2022

Amplifying Detroit's
Motor City Pride

Client: Motor City Pride, Michigan’s Largest Pride Celebration
Industry: Non-Profit / Pride Events
Services: Social Media Management, Content Creation, Event Promotion, Crisis Management
Duration: 2021 – Present


About Motor City Pride
As Michigan’s largest pride celebration, Motor City Pride annually draws over 40,000 attendees to downtown Detroit. Run by passionate volunteers, the event celebrates LGBTQ+ pride and spreads awareness. Since 2021, The Brown-Smith Agency has partnered with Motor City Pride to manage its social media presence and support the event with impactful content and live social media engagement.


Project Goals

  • Boost awareness of Motor City Pride.

  • Promote the festival's lineup of talented performers.

  • Increase attendance and community involvement.

  • Provide real-time social media support and engage attendees.

  • Attract younger audiences by expanding to new social media platforms.

 

Our Approach
 

Content & Promotion
To highlight each performer and event attraction, we developed custom promotional content across Facebook, Instagram, and X and launched a TikTok account specifically to reach younger audiences.


Real-Time Engagement
We actively monitored social media channels during the event, quickly responding to inquiries and tailored content to answer common questions and keep the community informed.


On-Site Coverage
Our on-the-ground social media team captured and shared live content, offering a real-time experience for both in-person and remote audiences.


Crisis Management
When unforeseen challenges arose, we shifted focus to immediate, transparent communication to address concerns and keep Motor City Pride a positive space for all.


The Results


Sustained Growth & Engagement (2021-2024)
Our strategic approach has delivered sustained growth across all platforms:

 

  • 2,542+ new followers across social channels, strengthening Motor City Pride’s online community.

  • 687,341+ reached on Facebook alone, significantly expanding the event’s visibility.

  • Record-high engagement rates across platforms, showing a vibrant and involved community.

  • Successfully navigated event challenges to maintain a safe, inclusive celebration for all attendees.

 

This ongoing partnership has amplified Motor City Pride’s digital presence and strengthened its community impact year after year.

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