Avoid Buying Likes and Followers on Social Media: A Guide to Authentic Growth
We get it! As a business owner, you're tired of creating social media content only to see your metrics aren't reflecting the overall...
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- 3 min
Why Social Media is Essential for Executives and How to Leverage it for Business Success
Social media has become an integral part of our daily lives and is no longer just a platform for connecting with friends and family. In...
- 2 min
Southwest Airlines Social Media Crisis Communication Fail:
Lessons Learned from the December 2022 Winter Storm The December 2022 winter storm that hit the southwestern United States caused...
- 2 min
Why Should Small Business Owners Invest in Digital Marketing?
The Goal of Every Small Business Owner Many small business owners start a business with one goal- making money. Making money is fueled by...
- 3 min
De'Andre Brown, U.S. Delegate at the Forbes 30 Under 30 Summit in Africa: My Experience
Attending a Forbes 30 Under 30 event isn't something most people think about because it's often thought of as something for the elite and...
- 4 min
The Building Blocks of Branding
What does a successful brand look like? How do you create a brand that will engage your target audience and communicate your company's...
- 2 min
Why is Branding Important?
Usually, branding is considered the logo, color palette, and other visual elements of a business; however, it is much more. Branding has...
- 2 min
The Brown-Smith Agency Adds Motor City Pride to Its Client List
Landover, MD – The Brown-Smith Agency, full-service digital communication, and public relations agency, recently added Detroit’s Motor...
- 2 min
3 Tips to Build a Strong Relationship With Your Marketing Agency
Way back when, businesses could retain customers just based on the success of a project. Today, project success is only part of the...
- 2 min
Black History Month: Redesigning the $20
February is Black History Month—a time to reflect and celebrate Black American’s contributions to our nation’s history and our...
- 3 min
Connecting the Dots Between a Career in Public Relations and Homeland Security
When it comes to thinking about their future goals, most kids are told “the sky’s the limit” by their parents, family, and teachers....
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Case Study: Fenty Skin—the New Culture of Skincare
Rihanna—singer, songwriter, and fashion designer—launched Fenty Skin, a new skincare line designed to complement her blockbuster makeup...
- 1 min
The At-Home Media Checklist
Since governors across the country issued state-wide mandates for people to stay at home and practice social distancing, mainstream news...
- 2 min
Best Practices for Communicating During a Crisis
As communications practitioners, our role is to advise leaders on the best way to engage with their audience. This can be particularly...
- 2 min
Bernadette's House: Creating the Women Leaders of Tomorrow
A Passion for Caregiving and a Desire to Create an Impact In the second act of her professional life, philanthropist Carol Nash supports,...
- 3 min
Fenty Beauty: A Star-Power Marketing Case Study
Companies frequently spend millions on advertising when launching a new product to create awareness and spark sales. Strategies range...
- 3 min
What the Chicken Sandwich Wars Can Tell Us About Viral Marketing
By now, you’ve probably heard about the “chicken sandwich war” that hit the fast-food industry earlier this year. You might even have an...
- 3 min
Advertising Week Wrap-up: What we will see in 2020
During the month of September, I had the opportunity to attend Ad Week in New York on behalf of LMD. Speakers at the cutting edge of...
- 2 min
Our Favorite Big Ideas from DC Digital Summit 2019
How to create irresistible content Content marketing is a great way to get people talking about your products, services, and your...
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Patients are a Virtue: Using Word-of-Mouth Campaigns in Healthcare Marketing
The healthcare industry is in the midst of a shakeup. Fee-for-service models are shifting to value-based care, challenging hospitals to...
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